And I mean it. Most of the time, business owners are what I like to call a solopreneur, meaning you’re the head of every department. Between book-keeping, servicing your clients, and keeping track of inventory – jobs like social media tend to fall on the back-burner.
Your social media pages are the face of your business. In fact, a lot of the time it’s the second or third thing that pops up when you’re searched on Google. If a potential customer clicks on your social page and see’s it’s a ghost town, they’re less likely to engage.